Sunday, July 25, 2010

Less than perfect

The editors of Brazil Preview will now start blogging too. Some of them were born in Brazil, some of them, elsewhere. But they all have something in common. Besides displaying unconditional love for their motherland, BP's editors speak Portuguese. It's common to say that no one can speak perfect Portuguese given that the tongue Brazilians inherited from Portugal is considered one of the most complex of all languages.
Well, because Brazil Preview is written and edited in english, it was common sense to have its blog produced in the same language. And because blogging itself it's a less than perfect science it was decided that BP's editors would have the chance to blog away without having every single word edited by our US editors. We can't really say our US editors are too happy about it. We're all perfectionists and we all want it all to come out right all the time.
Blogging, however, is a very fast tool. It's like those air powered nailers where people can build walls really fast even if they don't come out perfectly aligned. As long as they hold the roof – and pass the building department's inspection – that's all that matters.
This is our take on blogging. For us, the goal is to convey relevant information in an understandable, honest and quick way, even if the grammar sometimes falls through the crack here and there. But our promise to our print readers stands in our blog. We'll talk about Brazil in the positive, respectful way a nation of this statue deserves. And we'll inform and share what we know and what we find out to promote the practices of tourism and investment in the most exciting country in South America. Like our blog, Brazil can sometimes be less than perfect but for many years to come, it's where all eyes will be.

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